Acquisition audit
A fixed-scope diagnostic. We test your response time, review your channel economics, audit your tracking, and hand back a written plan. Free, and yours to keep whether or not you hire us.
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What we do
Three pillars. One acquisition engine.
They are sold separately and they work separately — but the compounding happens when discovery tells the agents who to chase, and the channel development programme tells discovery where to look next.
Pillar 01
Digital Discovery
Find out where demand already exists before you spend a dollar trying to create it.
We research the market the way an analyst would: what your buyers search for and in what words, which communities and comparison sites they trust, what your competitors are bidding on, what it costs to appear there, and which of your current channels can actually be evidenced as profitable.
The output is a ranked list of demand pools with an estimated cost to capture each one — and the tracking to prove it afterwards.
Explore Digital DiscoveryTypically includes
- Demand and intent research across search, social and communities
- Competitor channel and message teardown
- Channel P&L: what each existing channel really costs you per sale
- Tracking, attribution and CRM instrumentation
- Offer and landing-page design against the demand you found
- Search and paid capture — SEO, paid search, paid social
Pillar 02
AI Agents & Growth Automation
The demand you found is worthless if you answer it in four hours.
We build agents on top of your existing stack that reply to every enquiry in seconds, ask the qualifying questions your best rep would ask, book the meeting, chase the no-shows, and write it all back to the CRM correctly.
Every agent ships with escalation rules, a human-review path, and a transcript of everything it said. You are never guessing what the machine told your customer.
Explore AI & Growth AutomationTypically includes
- Speed-to-lead agents across form, chat, phone and SMS
- Qualification and scoring against your real close criteria
- Routing, scheduling and no-show recovery
- CRM hygiene: enrichment, dedupe, stage discipline
- Internal workflow agents for reporting and ops
- Human-in-the-loop guardrails and full transcript logging
Pillar 03
Acquisition Channel Development
Every channel you rely on is getting more expensive. This is the programme that finds the next one.
We run a standing portfolio of small, time-boxed bets on channels you are not using. Each test gets a written hypothesis, a hard budget cap, a defined success threshold and explicit kill criteria before it starts — so nothing runs on hope.
Winners get a scale-up playbook and move into the main programme. Losers are shut off in weeks, and we write down why, so the same idea does not get retried in eighteen months.
Explore Channel DevelopmentTypically includes
- Channel opportunity mapping and prioritisation
- Test design: hypothesis, budget cap, kill criteria
- Creative and offer experimentation
- Incrementality testing and geo holdouts
- Scale-up playbooks for validated channels
- Quarterly portfolio review with your finance team
How we engage
Start narrow or run the whole engine
Most clients start with an audit, then take one pillar. The engagement expands when the numbers justify it, not on a calendar.
Build sprint
Four to eight weeks to get one pillar live and measurable — usually discovery plus a first speed-to-lead agent. Fixed scope, fixed price, real output at the end.
Scope a sprintGrowth partnership
The full engine: managed channels, a maintained agent stack, and a running channel development portfolio reviewed with you every quarter. Monthly, with a ring-fenced test budget.
Talk about a partnership
Common questions
Before you get in touch
Do we have to buy all three pillars?
No. Each stands on its own and most engagements start with one. We will tell you which pillar matters most for your situation during the audit — often it is not the one people expect.
Do you replace our existing agency or our in-house team?
Usually neither. We work alongside them most of the time. If your media buying is already good, we will say so and focus on the automation and channel development layers instead of re-selling you a service you already have.
What does the AI actually do — is it just a chatbot?
No. A chatbot answers questions on your website. Our agents take actions: they qualify against your criteria, write to your CRM, book into real calendars, trigger follow-up sequences, and hand off to a human when the rules say to. See what we build →
Who owns the tracking, data and agents you build?
You do. Everything is built in your accounts, on your infrastructure, with your credentials. If we part ways, the engine keeps running and the data stays where it is.
How quickly will we see something?
The audit comes back in three to five business days. A build sprint puts something live and measurable inside four to eight weeks. Channel Development results take a full quarter, because a test read before it has data is worse than no test at all.
Start with the diagnosis
Find out what's actually broken first
The audit is free and there is no pitch attached to it. Worst case, you get a written second opinion on your funnel.