Notes from the engine room
What we have learned building acquisition systems — including the parts that did not work. No listicles, no "10 hacks", nothing we would not say to a client on a call.
Speed-to-lead is the cheapest growth lever you are not pulling
Nearly every business we audit is losing more revenue to response time than to ad performance — and unlike ad performance, it costs almost nothing to fix. Here is how to measure yours properly, and what happens when the number gets ugly.
Read the articleof the businesses we audited last quarter took over an hour to respond to a form submission outside business hours.
Sample figure — replace with your own audit data.
How to run a channel test that actually tells you something
Most channel tests are unreadable before they launch: no threshold, no holdout, no kill criteria, and a budget too small to produce a signal. A one-page brief fixes all four.
Read the articleYour cost per acquisition is probably wrong
Last-touch attribution systematically over-credits the channels that harvest existing demand and under-credits the ones that create it. Which means your budget is flowing in the wrong direction, quietly, every month.
Read the articleRather have this applied to your own numbers?
We will test your response time, review your channel economics and audit your tracking. Written breakdown in three to five business days.